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The film itself also indulges the turn toward
self-parody suggested by the title, with more humour
appearing in the script, undercutting any real sense of
horror.
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Hammer films had always sold themselves, in part, on
their violent and sexual content. After the release of
films like Bonnie and Clyde and The Wild Bunch,
audiences were increasingly able to see more explicit
gore, more expertly staged, in relatively mainstream
films.
Night of the Living Dead, too, set a new standard
for graphic violence in horror films. Hammer tried to
compete as far as possible - Frankenstein and the
Monster from Hell, for example, features a scene where
the Baron kicks a discarded human brain - but realised
quickly that, if they couldn't be as gory as new
American productions, they could follow a trend
prevalent in European films of the time, and play up the
sexual content of their films.
Hammer Film Productions - The Karnstein
Trilogy
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