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Midnight releases
A distantly related phenomenon is the practice of
premiering blockbuster films (e.g., The Lord of the
Rings series, the Pirates of the Caribbean sequels, the
Star Wars prequels, the Spider-Man, Batman, and
Harry
Potter series) at midnight or 12:01 a.m. of the official
release date.

Star Wars Episode III: Revenge of the Sith
holds the record for the largest midnight opening of
all-time with a $16.5 million take on May 19, 2005.
Midnight Movie - Index
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