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Public concern
Public awareness of the availability of these videos
began in early 1982, when Vipco (Video Instant Picture
Company), the UK distributors of Driller Killer, took
out full page advertisements in a number of specialist
video magazines, depicting the video's explicit cover;
an action which resulted in a large number of complaints
to the Advertising Standards Agency.
Jennifer O'Dell in
Slayer
A few months later
the distributors of Cannibal Holocaust, Go Video, in an
effort to boost publicity and generate sales that
ultimately backfired, wrote anonymously to Mary
Whitehouse of the National Viewers' and Listeners'
Association complaining about their own film.
Whitehouse
sparked off a public campaign and coined the term video
nasty.
Video nasty - Video Recordings Act 1984
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